Strategy · People · Performance

You've grown by being good at what you do. Now let's turn good work into a great business.

I help growing businesses get clear on where they're going, and put the plans, people and systems in place to get there.

A quiet road across the Canterbury plains towards the Southern Alps

Who I work with

Most of the businesses I work with are at one of two points.

Good businesses grow because the work is good. But the business around the work doesn't always keep pace. That's where I come in.

You've outgrown the way you work.

The business has grown faster than the systems, roles and habits that got you here. What worked for a team of five started creaking at fifteen, and is barely hanging together at thirty. More of your week goes on running things than on the work you're good at.

You're ready to step up.

You're choosing to grow: a new service, a new location, a new partner, or simply a bigger, more structured business. You want the foundations right before you grow, not after.

Expertise

Where I bring expertise

The work behind the work: planning, people, systems and brand. It doesn't send an invoice, but it shapes how well the business runs. I take it on, so you can focus on the work that pays.

Strategy and planning

Knowing where you're heading, and agreeing it with the people who'll get you there. Then turning it into a plan with clear priorities, owners and a regular rhythm, so the important work doesn't get buried under the urgent.

When plans fail, it's often because the day-to-day takes over, not because the plan was wrong.

Business performance

Understanding what really drives your results: which work makes money, where the time goes, and what the numbers are telling you. Reporting that points to what to do next, not just what happened.

Busy isn't the same as profitable.

People and structure

Roles, responsibilities and decision-making that fit the business you've become. Hiring well, managing performance fairly, and leading people through change without losing the culture that got you here.

Roles tend to grow around people, not around what the business needs.

Systems, data and AI

Getting the tools you rely on to work together, and the information you need into one place you can trust. Using AI where it genuinely helps, with sensible rules that protect your business, your customers and your people.

When the business runs on one person's spreadsheet, it's time.

Brand and growth

Knowing why your best customers choose you, and saying it clearly. A brand that reflects who you are now, and a steady approach to winning the work you actually want.

Brands often get outgrown before anyone notices.

Working with providers

Being clear on what you need before you spend a dollar. Briefing agencies, software vendors and recruiters well, comparing options fairly, and holding them to what they promised.

When budgets blow out, it often starts with a brief nobody quite understood.

How I help

Ways we can work together

There's no single formula, but most work starts in one of three ways.

Strategy and planning

An honest picture of where you are, a clear and agreed future, a practical plan to get there, and regular check-ins to keep it alive.

Fractional leadership

Senior leadership for a set number of days a month, running the business side alongside you, without the full-time hire.

Strategic projects

The investments that shape your business, like a rebrand, a new system or new roles. I make sure you choose the right thing, and get what you paid for.

Case study: Data consultancy

From a tough year to profitable, month after month

Read the story
  • Decisions based on evidence, not gut feel
  • Emergency funds rebuilt
  • Customers new and old: new ones on board, past ones coming back

Right-sized

Help that fits your business

A single project, a regular check-in, or a couple of days a month. The first conversation is free.

Based in Christchurch, working across Canterbury and the South Island.

Get in touch
Anna O'Connell, smiling, in a black jacket
Hi, I'm Anna